January 2010
4 posts
The Social Media Revolution: A Power Shift from...
This week, I discovered this powerful video, “Bigger than TV? Social Media’s Power Shift” produced by Radian6. I’d like to pass along and summarize my interpretation of that message here. Is the Social Web really all that revolutionary? Or is it a fad? Make no mistake, we’re in the midst of a revolutionary shift in how brands and customers do business. If you don’t start...
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TR Social Media Q&A with Kat Cole
Today’s “TR Live: Social Media Q&A” is with Kat Cole, Vice President of Hooters Restaurants and widely-sought Communications & Leadership speaker and consultant.
TR: How long has your company been using Social Media, either for marketing or recruiting?
Kat: “Hooters has been utilizing Social Media, in some form or another, for the last three years.”
TR: Did your...
The Faces of Your Brand
Hypothetical situation. Let’s say this guy…
works for your company. When he isn’t living the new status symbol of “Crazy Busy,” he maintains a fairly visible presence in social media. He’s (mostly) professional in what he chooses to share with the world because he mentions the name of your company in every one of his bios. But, he’s also a self-proclaimed “big deal when it comes to doing the...